Ikea hernoemt producten naar gezins- en relatieproblemen

Ikea hernoemt producten naar gezins- en relatieproblemen
© Ikea Retail Therapy

Dat retail therapy best wel een dingetje is weet iedereen die na een frustrerende werkdag alsnog de parfumerie of boekenwinkel in Brussel Zuid ingedoken is. Het lucht op en verlegt onze focus. Bij Ikea zijn ze er echter van overtuigd dat hun producten daadwerkelijk de onderliggende problemen kunnen oplossen. Het retail therapy-idee maakt deel uit van de recente 'Where Life Happens' campagne van het Zweedse woonwarenhuis.

Ikea Retail Therapy © Ikea Retail Therapy

Ikea Retail Therapy © Ikea Retail Therapy

Ikea Retail Therapy © Ikea Retail Therapy

Ikea Retail Therapy © Ikea Retail Therapy

Ikea Retail Therapy © Ikea Retail Therapy

Ikea Retail Therapy © Ikea Retail Therapy

Ikea Retail Therapy © Ikea Retail Therapy

Ikea Retail Therapy © Ikea Retail Therapy

Ikea Retail Therapy © Ikea Retail Therapy

Ikea Retail Therapy © Ikea Retail Therapy

Ikea Retail Therapy © Ikea Retail Therapy

Ikea Retail Therapy © Ikea Retail Therapy

Ikea Retail Therapy © Ikea Retail Therapy

Ikea Retail Therapy © Ikea Retail Therapy

Ikea Retail Therapy © Ikea Retail Therapy

Ikea Retail Therapy © Ikea Retail Therapy

Ikea Retail Therapy © Ikea Retail Therapy

Ikea Retail Therapy © Ikea Retail Therapy

Ikea Retail Therapy © Ikea Retail Therapy

Ikea Retail Therapy © Ikea Retail Therapy

Ikea Retail Therapy © Ikea Retail Therapy

Ikea Retail Therapy © Ikea Retail Therapy

Ikea Retail Therapy © Ikea Retail Therapy

Ikea Retail Therapy © Ikea Retail Therapy

Ikea Retail Therapy © Ikea Retail Therapy

Ikea Retail Therapy © Ikea Retail Therapy

Ikea Retail Therapy © Ikea Retail Therapy

Ikea Retail Therapy © Ikea Retail Therapy

Ikea Retail Therapy © Ikea Retail Therapy

Ikea Retail Therapy © Ikea Retail Therapy

Ikea Retail Therapy © Ikea Retail Therapy

Ikea Retail Therapy © Ikea Retail Therapy

Ikea Retail Therapy © Ikea Retail Therapy

Ikea Retail Therapy © Ikea Retail Therapy

Ikea Retail Therapy © Ikea Retail Therapy

Ikea Retail Therapy © Ikea Retail Therapy

Ikea Retail Therapy © Ikea Retail Therapy

Ikea Retail Therapy © Ikea Retail Therapy

Ikea Retail Therapy © Ikea Retail Therapy

Ikea Retail Therapy © Ikea Retail Therapy